The Art of Shaving

Despite what one may think, there IS in fact a precise art form to shaving. That is why LaDolceSwag is highlighting the finer points outlined by the one and only: The Art of Shaving.

The Art of Shaving was started in a kitchen. Today the company is a worldwide organization still nurtured by the founders' talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come. Just two years after opening their first store, The Art of Shaving was at the forefront of what would become a revolution in men’s grooming.

Nowadays, The Art of Shaving has become the best-selling men’s brand at high-end department stores & luxury shops. Their own stores can be found in over 25 locations across the country.

Secrets from The Vault:

The 4 Elements of the Perfect Shave taken from The Art of Shaving



1. PREPARE to soften the beard & protect the skin: Always shave after or during a hot shower, never before. Always use hot water while shaving. Hot water softens the beard, opens pores and cleanses the skin. Before shaving, apply The Art of Shaving Pre-Shave Oil to protect the skin and to soften the beard.

2. LATHER UP! for a close & comfortable shave: Use The Art of Shaving glycerin-based Shaving Cream or Shaving Soap for a close and comfortable shave.
For best results, use The Art of Shaving Shaving Brush made of badger hair. It helps generate a warm and rich lather, and softens and lifts the beard from the face.

3. SHAVE with a good handle & a proper technique: Always shave with the grain first, i.e. in the direction the hair grows. Shaving against the grain first can cause ingrown hairs and razor burn. For an even closer shave, re-lather and shave lightly across or against the grain. Check to see whether the hair on your neck grows in the same direction as the hair on your face. If it doesn’t, make sure you adjust accordingly to shave with the grain. Use The Art of Shaving Razor which provides proper weight, balance and comfort for better control. Our Razor can be used with either Fusion™ or Mach3® blades by Gillette.® Avoid applying too much pressure on your razor since this is often the cause of razor burn and skin irritations. Always glide the razor gently over your face.
In the event of nicks or cuts, use The Art of Shaving antiseptic Alum Block to stop the bleeding.

4. MOISTURIZE to sooth, regenerate & refresh the skin: After shaving, apply The Art of Shaving alcohol-free, moisturizing After-Shave Balm or After-Shave Gel to soothe, refresh and regenerate the skin. Avoid after-shaves which contain alcohol; these can irritate, dry out the skin and cause ingrown hairs. To heal ingrown hairs faster, moisturize the affected area with Ingrown Hair Night Cream at bedtime.
TREAT: If your skin feels tired or sensitive due to shaving every day, the After-Shave Mask can be applied after shaving to soothe, rejuvenate and purify the skin. The After-Shave Mask provides relief from razor burn, ingrown hairs and skin irritations, while replenishing necessary nutrients lost during the shaving process. Fusion™/MACH3® and Gillette® are registered trademarks of The Gillette Company. The Art of Shaving is not affiliated with The Gillette Company.

The Art of Shaving products are available in the following scents: Lavendar, Lemon, Sandalwood and Unscented. All three essential oils are recommended for normal skin types.

Lavender is distilled from the French flowering plant and has a sweet, fresh aroma. Its soothing, calming, healing, gently antiseptic qualities are recommended for sensitive skin.

Sandalwood comes from a tree found in India with a woodsy, very masculine aroma, reputedly aphrodisiacal. Its moisturizing, regenerating, antiseptic properties are recommended for dry skin.

Lemon extracted from lemon peel, has a fresh citrus aroma. Its refreshing, antiseptic, astringent and toning qualities are recommended for normal to oily skin.