Promotional Products: Women Business Owners Weather The Economic Storm.

PPBNewslink published March 24th, 2009:

Women business owners are surviving and even improving the outlook for their companies despite the economic downturn, according to a recent survey by the National Association of Women Business Owners® (NAWBO).

The survey's findings show more than half have no plans to reduce employment while nearly 25 percent are planning to increase their workforce. Also, 53 percent intend to expand into new markets.

This positive outlook is shared by some women business owners in promotional products, who say their unique position can be an advantage when recruiting new clients.